The golf industry has a standard model of how clubs are sold that we think is outdated. Most major companies use a “dealer network” in which they sell clubs to a “dealer” who, then in turn, marks that product up 40 to 50 percent and finally sells it to the consumer. This happens over and over again every year, resulting in expensive clubs that are supposedly obsolete a few months later. Golf clubs shouldn't cost thousands of dollars, and you shouldn't have to buy new ones every six months. At Sub 70, we have designed and implemented a system that epitomizes what golf club manufacturing and sales should be. There are no “dealer” markups. Your clubs are designed by us, handcrafted by us in Sycamore, Illinois, and shipped by us, directly to you, with a 100% money back guarantee. You won't be paying for a big advertising push or a slick paint job that nets no increase in playability. Our promise and company focus is uncompromising performance on the course at the best price possible, backed by unrivaled customer service. We love golf, and we believe that the best golf clubs in the world should be affordable for all. That's why we are happy to offer you factory-direct pricing on every handcrafted product we offer.